INTERNAL COMMUNICATIONS AS A TOOL FOR EFFECTIVE PUBLIC POLICIES - FROM THEORETICAL DILEMMAS TO PRACTICAL DECISIONS

Resumen

In recent years, the role of internal communications in public-sector organizations has significantly increased their importance. In such a context, good governance is a key instrument in finding effective solutions in public administration. The report focuses on the relationship between the processes of building and maintaining internal communications and their role in composing and implementing effective public policies. The article present good practices of public management at the local level, defending the thesis that there is potential to expand the applicability of internal communications as a component of the contemporary organizational brand of organizations in the public sphere.